Styling Creams: What They Are, How to Use Them & More

Posted by Verb Team on

If you're looking for a simpler hair routine and effortless styles that last all day, it's time to take a look at styling creams. No matter what hair type and texture you have, these creams can help you achieve that chic, put-together look without the hassle. Here’s everything you need to know about styling creams:

What are styling creams?

Styling creams offer versatility, ranging from lightweight to heavy, depending on the desired hold and texture. Unlike gels or mousses, which can leave hair feeling crunchy or stiff, styling creams provide a more natural look and feel, making them a great choice for maintaining hair's softness and movement.

The beauty of styling creams lies in their adaptability. You can use them on wet or dry hair, and they come in a variety of formulations tailored to all hair types and textures. Some offer hydration and frizz control, while others offer protection against heat and UV damage. They're also incredibly effortless to use! With little to no styling required, it makes them perfect for busy mornings or lazy hair days.

Common myths about styling creams

There are a lot of misconceptions out there about styling creams.

  • Myth #1: Styling creams will make your hair greasy.
  • Myth #2: Styling creams are only for people with curly hair.
    • Truth: Styling creams can work wonders for all hair types! They can add volume and texture to fine hair, tame frizz and flyaways in curly hair, and provide hold and definition to thick hair.
  • Myth #3: Styling creams will make your hair crunchy.
    • Truth: While some products can make your hair stiff and crunchy, many styling creams are designed to provide a natural, flexible hold without any stiffness. Keep an eye out for a “soft hold” or “flexible hold” styling creams for the best results.
  • Myth #4: Styling creams are too complicated to use.
    • Truth: They’re actually incredibly easy to use! All you need is to apply a small amount to damp or dry hair, work it through your strands with your fingers and style as usual. Many styling creams have multiple uses, so you can simplify your hair routine by using one multi-use styling cream.

How to use styling creams

Styling creams are an easy and effortless way to create a variety of hairstyles, from sleek and smooth to messy and tousled. While everyone uses them a little differently, here are some general steps:

  1. Start with clean, towel-dried hair: Styling creams work best on damp hair, so start by washing and towel-drying your hair before applying the cream.
  2. Apply a small amount: You only need a small amount of styling cream to achieve your desired look, so start with a pea-sized amount and layer on as needed.
  3. Distribute evenly: Rub the styling cream between your palms and then apply it evenly throughout your hair, making sure to focus on the ends and any areas that need extra attention.
  4. Style as desired: Use your fingers, a brush or a comb to create your desired style. You can also blow-dry your hair for a sleek look (but make sure to use a heat protectant!) or air-dry for a more natural, tousled look.
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Effortless style with styling creams

Styling creams are an easy way to achieve the perfect hairstyle and get a variety of benefits like frizz control, definition and moisture. For example, our Ghost Air Dry Whip is an air-dry styling cream that reduces frizz by 73% for up to 24 hours* and adds definition without any crunchiness or heat styling. It's the perfect solution for those who want easy wash-and-go styling in seconds!

*proven results in a third-party testing lab

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