born in austin. raised in new york.

we keep it real: real products, real results real people, no retouching. just great hair with no filters.

great hair should always start and end with great care. our products are loved by stylists and made with only good stuff.

our story

our story began in 2011 and more than a decade later, we still have one commitment- making the best hair care at one simple price for you and us– and our plus ones, family, friends and kids. in Austin we say y’all and we mean it. all hair types, all hair needs, there’s a Verb for you.


born in austin. raised in new york.

we keep it real: real products, real results real people, no retouching. just great hair with no filters.

great hair should always start and end with great care. our products are loved by stylists and made with only good stuff.

our story

our story began in 2011 and more than a decade later, we still have one commitment- making the best hair care at one simple price for you and us– and our plus ones, family, friends and kids. in Austin we say y’all and we mean it. all hair types, all hair needs, there’s a Verb for you.


only good stuff
no glutten
no parabens
no harmful sulfates
peta certified
only good stuff
no glutten
no parabens
no harmful sulfates
peta certified
only good stuff
no glutten
no parabens
no harmful sulfates
peta certified
only good stuff
no glutten
no parabens
no harmful sulfates
peta certified

The Ali Forney Center

The Ali Forney Center’s mission is to protect LGBTQ+ community from the harms of homelessness and empower them with the tools needed to live independently. Annually in NYC, there are nearly 4,000 homeless community, and AFC provides services to over half of them - 2,000+ community - at their 24/7 Drop-In Center and 17 Emergency and Transitional Housing sites. AFC is the only provider in NYC offering specialized housing to LGBTQ+ community, and their services are integral as studies show that safe shelter is the most significant indicator of long-term success.


The Ali Forney Center

The Ali Forney Center’s mission is to protect LGBTQ+ communitys from the harms of homelessness and empower them with the tools needed to live independently. Annually in NYC, there are nearly 4,000 homeless community, and AFC provides services to over half of them - 2,000+ community - at their 24/7 Drop-In Center and 17 Emergency and Transitional Housing sites. AFC is the only provider in NYC offering specialized housing to LGBTQ+ community, and their services are integral as studies show that safe shelter is the most significant indicator of long-term success.