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let your hair speak for itself


Verb /vərb/

A line of stylist-inspired products that helps you:

  • 1. Create hairstyles that are authentically you (an action)
  • 2. Develop your individuality (an occurrence)
  • 3. Be your most confident 
self (a state of being)

so you can be the main Verb in every story.

our story

Our story began in 2011 in Austin, TX at Birds Barbershop Salons with a quest to deliver clean, 
cruelty-free, and affordable salon-quality hair products.

More than a decade later, our mission remains the same – to celebrate individuality and create a lasting, 
positive impact among our hair-loving community – because every great story needs a Verb.

the verb difference

  • Weightless Leader: Ghost

    Our best-selling Ghost™ 
Oil put us on the map.
 It has won countless awards and the hearts of many due to its ultra weightless, frizz-fighting benefits. Developed for those with fine hair and everyday washers, this beloved oil is powered by moringa oil and leaves hair smooth and shiny, without weighing it down.

  • One Simple Price

    We believe salon-quality haircare should be accessible to everyone. That’s why our entire line is one simple price*.
    Whether you choose a Shampoo, Conditioner, Styling Spray or Oil - all full-size products are just $20.

  • Clinical 
Efficacy

    Every Verb formula is clinically tested and proven to deliver best in class performance and real results you can see.
    All Verb formulas are clean, vegan and PETA certified cruelty-free.
    Our products are free 
from parabens, gluten, harmful sulfates and phthalates.

  • Mood-Lifting Scents

    Great haircare isn’t just about how you look– it’s about 
how you feel.
    We work with expert fragrance developers to create captivating scents that elevate your routine and create a sensory experience 
you can enjoy throughout your day.

verb in action

be in control

Hair plays a critical role in confidence
 and overall well-being.It’s just one of the reasons why every Verb product is formulated to be professional quality and is clinically tested and proven to deliver 
real results you can count on.Putting you in control to be your best every day. 

elicit joy

We infuse delight in every moment of your hair journey. It’s easy to find exactly what you need with benefit-driven collections and products with straightforward names. Each collection features mood-lifting fragrances to create a sensory experience you can enjoy throughout your day. Our products deliver exceptional results and great hair brings happiness.

create a more sustainable future

Our dedication to sustainability drives every aspect of our business, from the ingredients we select 
to the packaging we use. We carefully source natural, eco-friendly ingredients that are both effective and gentle on the planet. To reduce waste and promote a circular economy, we’ve reduced our use of virgin plastic and all 
bottles are now made with Post-Consumer
Recycled materials.