Craving that bouncy, touchable volume that's taking over your social feeds? You're not alone! The fluffy hair trend is everywhere! From Farrah Fawcett's iconic 70s mane to the voluminous hairstyles of the 90s and now today's effortlessly chic looks, fluffy hair is IN.
Keep reading for insider tips, product recommendations and our favorite fluffy hair hairstyles to help you achieve maximum volume. Plus, our Volume Collection is here to give your hair the boost it deserves.
What is fluffy hair?
Fluffy hair is all about volume and texture—it’s big, bouncy and looks soft to the touch. Think of it as the perfect balance between body and lightness. It’s not just for one hair type either—curly, wavy and straight hair can all achieve that fluffy look with the right techniques and products.
 Source: Pinterest
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 Source: Pinterest
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Fluffy hair has been around for decades, with its roots in the 1970s when icons like Farrah Fawcett made the feathered, voluminous look a hit. After the big, teased styles of the 80s, fluffy hair had a major comeback in the 90s, thanks to TV shows like The Sopranos and supermodels like Cindy Crawford who brought soft, bouncy locks back into the spotlight.
Now, fluffy hair is making a big return, especially with the rise of nostalgia for 90s styles. It’s all about shiny, full-bodied hair with plenty of movement, which feels like a breath of fresh air compared to the sleek, minimalist styles we’ve seen in recent years. This comeback is all about embracing volume and texture again.
Our favorite fluffy hairstyles
Ready for some inspiration? From voluminous curls to perfectly blown out layers, check out some of our favorite fluffy hairstyles below:
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How to get fluffy hair: 6 ways
Now that you have some inspiration, it’s time to start styling! But remember, fluffy hair doesn’t just happen—it takes a bit of effort. Here’s a list of six tried-and-true methods for getting that fluffy, voluminous look, no matter your hair type:
1. Start with the right cut
One of the easiest ways to add natural fluff to your hair is through a great cut. By adding layers in your hair, you can boost the dimension and volume, making your hair look thicker and fuller without much effort. This is especially helpful for those with naturally straight, flat or thin hair.
2. Prep your hair with Volume Shampoo and Conditioner
Begin your fluffy hair journey by using a lightweight shampoo and conditioner such as the ones from our Volume Collection. These products are designed to cleanse without weighing your hair down, giving you a lift right from the roots. Make sure you follow-up your haircare routine with lightweight styling products, such as our Volume Spray.
3. Blow-dry your hair upside down
This hair drying technique is a gamechanger for adding more volume to your roots. First start by prepping your hair with our Glossy Shine Heat Protectant Spray. Then, with your blow dryer in hand, flip your damp hair forward, allowing it to hang freely. Using a round brush, direct the airflow from your roots to your ends while gently pulling the hair upward. This method encourages lift at the roots and creates body throughout your strands. The key is to keep the dryer moving to avoid overheating any one area.
4. Use a hair diffuser for fluffy curls and waves
A diffuser attachment is your secret weapon for achieving fluffy, voluminous curls or waves. Attach the diffuser to your blow dryer and cup sections of your hair into the bowl, pushing it gently towards your scalp. The diffuser disperses air evenly, reducing frizz while enhancing your natural texture. For extra volume, tilt your head to the side or upside down while diffusing. For styling fluffy curls, look for lightweight products, such as our Curl Cream that will keep your strands hydrated and defined.
5. Try using velcro rollers
These retro styling tools are making a comeback for good reason. After blow-drying your hair, section it and roll each portion onto a velcro roller, focusing on the crown and top sections for maximum volume. Leave the rollers in place until your hair cools completely – this sets the style and locks in the volume. When you remove the rollers, gently finger-comb your hair for a soft, fluffy finish. This technique works particularly well for those with fine or straight hair looking to add lasting body
6. Experiment with texturizing products
Texturizing styling sprays, and even some dry shampoos, are excellent for creating that lived-in, fluffy look. These products add “grit” and hold to your hair without weighing it down. Apply them to dry hair, focusing on the roots and mid-lengths. Use your fingers to work the product through your hair, scrunching and tousling as you go. This technique adds instant volume and creates that effortlessly soft, fluffy texture that looks both styled and undone.
Ready to Fluff Up Your Hair? Shop Our Volume Collection!
Fluffy hair is here to stay, and with the right techniques and products, you can nail this trend in no time. Whether you’re aiming for big, fluffy curls or poofy straight hair with volume for days, we’ve got you covered. Explore our Volume collection which has everything you need to achieve the look, from shampoo to finishing sprays! And don’t forget, free shipping on orders $40+!
Not sure which hair products you need? Looking to shake up your hair routine? Take our hair quiz and find the right products for you!
