hydrating mask

treatment powered by babassu oil to nourish thirsty hair. use weekly to revive the appearance of color-treated, over-styled hair or to add shine and softness to dry and brittle strands.  more details

 paraben-free

gluten-free

no harmful sulfates

PETA certified cruelty-free


softens, hydrates and detangles



babassu oil


how to use

  • after shampooing, work formula through mid-lengths to ends

  • allow mask to sit for 5-7 minutes before rinsing. use once a week or as needed.


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Who’s It For
✓curly ✓fine ✓coily ✓straight ✓thick ✓wavy

How to use
after shampooing, work formula through mid-lengths to ends. allow mask to sit for 5-7 minutes before rinsing. use once a week or as needed.

Tips & Tricks

What It Does
softens, hydrates and detangles

Only Good Stuff
paraben-free
gluten-free
no harmful sulfates
peta certified cruelty-free
vegan

Key Ingredients
babassu oil rich in fatty acids that help to deeply nourish and hydrate the hair

Ingredients
Aqua/Water/Eau, Dimethicone, Stearyl Alcohol, Cetyl Alcohol, Glycerin, Cetyl Esters, Behentrimonium Chloride, Isopropyl Myristate, Quaternium-80, Stearamidopropyl Dimethylamine, Amodimethicone, Orbignya oleifera (Babassu) Seed Oil, Parfum/Fragrance, Citric Acid, Trideceth-12, Isopropyl Alcohol, Polyquaternium-10, Polyquaternium-67, Caprylyl Glycol, Propylene Glycol, Myristyl Alcohol, Sodium Acetate, Chlorphenesin, Phenoxyethanol, Cetrimonium Chloride, Butylphenyl Methylpropional, Limonene, Linalool, Hydroxycitronellal

"it's magically moisturizing without leaving any excess residue (hate that) or weighing down my hair. it literally makes your hair as smooth as butter."

What is a hair mask?
Hair masks are deep conditioning treatments that are used every other wash or as needed to help protect, strengthen and nourish hair that may be dry or damaged.

What is the difference between a hair mask and conditioner?
A conditioner restores hydration and softness after shampooing and is usually used on a regular basis. Hair masks are intensive, deep conditioning treatments that should be used every other wash or more sparingly depending on the state of your hair. For people with hair that’s sufficiently hydrated, using a hair mask will help protect your strands and make them softer. If your hair is more on the dry side, using a hair mask will help strengthen strands and help prevent split ends while adding softness and shine.

What is the scent of Hydrating Mask?
Hydrating Mask has a light grapefruit and oatmeal scent.

Will this hair mask weigh my hair down?
Nope! Hydrating Mask is formulated to rinse out clean so that you get all of the moisture while avoiding leftover residue that's commonly found in other moisturizing hair masks. In fact, you can use this hydrating hair mask as your regular conditioner every time you shampoo for an everyday boost of moisture that also adds softness and shine to dry or damaged hair.

what is the difference between a hair mask and conditioner?
a conditioner adds hydration and softness after shampooing. hair masks are more intensive conditioning treatments that should be used every other wash or less. for people with hair that’s sufficiently hydrated, occasionally using a hair mask will help make your strands softer. if your hair is on the dry side, using a mask more often will make it appear healthier and more moisturized.

Who’s It For
✓curly ✓fine ✓coily ✓straight ✓thick ✓wavy

How to use
after shampooing, work formula through mid-lengths to ends. allow mask to sit for 5-7 minutes before rinsing. use once a week or as needed.

Tips & Tricks

What It Does
softens, hydrates and detangles

Only Good Stuff
paraben-free
gluten-free
no harmful sulfates
peta certified cruelty-free
vegan

Key Ingredients
babassu oil rich in fatty acids that help to deeply nourish and hydrate the hair

Ingredients
Aqua/Water/Eau, Dimethicone, Stearyl Alcohol, Cetyl Alcohol, Glycerin, Cetyl Esters, Behentrimonium Chloride, Isopropyl Myristate, Quaternium-80, Stearamidopropyl Dimethylamine, Amodimethicone, Orbignya oleifera (Babassu) Seed Oil, Parfum/Fragrance, Citric Acid, Trideceth-12, Isopropyl Alcohol, Polyquaternium-10, Polyquaternium-67, Caprylyl Glycol, Propylene Glycol, Myristyl Alcohol, Sodium Acetate, Chlorphenesin, Phenoxyethanol, Cetrimonium Chloride, Butylphenyl Methylpropional, Limonene, Linalool, Hydroxycitronellal

"it's magically moisturizing without leaving any excess residue (hate that) or weighing down my hair. it literally makes your hair as smooth as butter."

What is a hair mask?
Hair masks are deep conditioning treatments that are used every other wash or as needed to help protect, strengthen and nourish hair that may be dry or damaged.

What is the difference between a hair mask and conditioner?
A conditioner restores hydration and softness after shampooing and is usually used on a regular basis. Hair masks are intensive, deep conditioning treatments that should be used every other wash or more sparingly depending on the state of your hair. For people with hair that’s sufficiently hydrated, using a hair mask will help protect your strands and make them softer. If your hair is more on the dry side, using a hair mask will help strengthen strands and help prevent split ends while adding softness and shine.

What is the scent of Hydrating Mask?
Hydrating Mask has a light grapefruit and oatmeal scent.

Will this hair mask weigh my hair down?
Nope! Hydrating Mask is formulated to rinse out clean so that you get all of the moisture while avoiding leftover residue that's commonly found in other moisturizing hair masks. In fact, you can use this hydrating hair mask as your regular conditioner every time you shampoo for an everyday boost of moisture that also adds softness and shine to dry or damaged hair.

what is the difference between a hair mask and conditioner?
a conditioner adds hydration and softness after shampooing. hair masks are more intensive conditioning treatments that should be used every other wash or less. for people with hair that’s sufficiently hydrated, occasionally using a hair mask will help make your strands softer. if your hair is on the dry side, using a mask more often will make it appear healthier and more moisturized.