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purple

purple hair products to make light hair feel bright again

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purple shampoo
purple shampoo

a shampoo to enhance cool tones

Regular price
$22
Regular price
purple mask
purple mask

a rich mask to enhance cool tones

Regular price
$22
Regular price
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blondes, let’s bond! bundle
blondes, let’s bond! bundle

blonde-enhancing go-tos

Regular price
$43
Regular price
$54

get a free shine on the go set on orders $85+

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FAQs

what is brassy hair?

“brassy" hair occurs when blonde, silver, grey, or highlighted hair starts to look warm rather than cool. those yellow and golden tones can make your hair look faded or less uniform. when you use a purple pigment, those warmer tones start to cancel out.

what does purple shampoo do?

verb® purple shampoo uses pro-grade violet pigment to neutralize yellow or brassy tones and enhance cooler tones in blonde, grey, and silver hair. when you use purple shampoo consistently, your hair will be brighter and more hydrated.

how do i use purple shampoo?

massage verb® purple shampoo into your wet hair, lather until your hair is covered, and then rinse thoroughly. for best results, follow your shampoo up with our purple mask and only use purple shampoo as needed.

how often should i use purple shampoo?

we recommend using verb® purple shampoo once a week to start, and then increase to twice a week or every other wash, should your brassiness continue.

purple

about our purple hair products: verb’s® purple collection is the perfect refresh your blonde, silver, grey or color-treated hair has been looking for. each product works to brighten and tone your hair, without stripping it of its color or moisture. 

with pro-grade violet pigment, the collection neutralizes any unwanted brassy or yellow tones, returning your hair to its cool-toned shade, keeping it polished and uniform even between appointments. our formulas don’t just brighten! the added açal extract, which is high in antioxidants, helps the purple collection nourish and soften your hair too.

our purple shampoo gently cleanses while helping keep brassiness in check. follow with the purple mask to soften, detangle and support a smoother finish that helps cool tones look more even from root to ends.

The bottom line: verb’s® purple collection is the tone-correcting lineup your cool-toned hair craves when its color starts to go warm. whether you need a brighter blonde, cooler silver or less brass–your hair will thank you for using the purple collection.