FREE SHINE ON THE GO SET ON ORDERS $85+


a shampoo to enhance cool tones


a rich mask to enhance cool tones


blonde-enhancing go-tos

about our purple hair products: verb’s® purple collection is the perfect refresh your blonde, silver, grey or color-treated hair has been looking for. each product works to brighten and tone your hair, without stripping it of its color or moisture.
with pro-grade violet pigment, the collection neutralizes any unwanted brassy or yellow tones, returning your hair to its cool-toned shade, keeping it polished and uniform even between appointments. our formulas don’t just brighten! the added açal extract, which is high in antioxidants, helps the purple collection nourish and soften your hair too.
our purple shampoo gently cleanses while helping keep brassiness in check. follow with the purple mask to soften, detangle and support a smoother finish that helps cool tones look more even from root to ends.
The bottom line: verb’s® purple collection is the tone-correcting lineup your cool-toned hair craves when its color starts to go warm. whether you need a brighter blonde, cooler silver or less brass–your hair will thank you for using the purple collection.