You’ve probably seen any number of TikTok influencers trying out various hair bonding products and praising the shine, strength and overall appearance of their locks as a result. Today, we’re telling you everything you need to know about these treatments and why you should try them:
What is hair bonding?
Hair is made of tiny bonds that are invisible to the human eye but serve as the foundation of our hair’s protein, strength and stability. These bonds get weakened by hot styling tools, chemical treatments and everyday stressors. Hair bonding products typically come in the form of shampoo, hair masks or conditioners, and they work to rebuild those bonds for greater shine, hydration and overall hair health.
How do bonding products work?
Your hair is made of three types of bonds: hydrogen, salt, and disulfide bonds. These bonds make your hair strong, elastic and allow it to change shapes and hold styles.
Hair bonding treatments mimic the natural chemicals that already exist in your hair to restore the health of your strands from the inside out. The best of these products include amino acids that are already present in your hair naturally — and they’re the building blocks of a little protein called keratin. These protein-rich formulas work inside the cortex of your hair (aka, the middle layer inside the shaft) to strengthen existing bonds, which makes your hair stronger and shinier.
Who should use hair bonding treatments?
Just because these treatments were developed to address over-bleached and damaged hair doesn’t mean we can’t all get in on the restorative benefits of using these products. So, hair bonding treatments are for everyone!
For example, a bonding treatment for curly hair can be especially effective because the protein-rich formulas support their ideal shape, pattern and hold. Environmental factors and stress can mess with the strength and shine of your hair, making these products an easy pick-me-up for all hair types and textures.
Benefits of using bonding treatments
There are so many benefits to using hair bonding treatments that we can all enjoy:
- Protect and restore disulfide bonds
- Seal split ends and strengthen strands
- Enhance hair shine and luster
- Replenish moisture
- Improve hair manageability
Protect & restore disulfide bonds
Disulfide bonds are the strongest of the three types of hair bonds we mentioned earlier, and the more disulfide bonds you have, the curlier your hair texture will be. Bonding treatments for curly hair are a great way to strengthen it and get back to your ideal curl shape and pattern.
Our new bonding collection helps protect existing disulfide bonds and relink the broken ones with a strong amino acid bond complex, protecting your hair from further damage.
Temporarily seal split ends & strengthen strands
If you can’t make it to the salon for a few more weeks, a hair bonding treatment can help you get across the finish line by temporarily sealing the outer layer of your split ends. While the best way to deal with split ends is still to trim them, this temporary sealant makes your hair look smoother and feel softer.
Enhance hair shininess & luster
Healthy hair is show-stoppingly shiny, but when it’s damaged, that shine begins to fade. Luckily, hair bonding treatments are typically formulated with nutrients that smooth your cuticles — the outermost layers of your hair — and increase its overall shine and luster for visibly healthier hair.
Replenish moisture
Dry, brittle strands are more prone to breakage, so in addition to rebuilding tough bonds, hair bonding treatments also replenish your hair’s moisture and hydration. Our bonding collection is formulated with Mafura butter to leave your hair moisturized and smooth.
Improve hair manageability
Hair bonding treatments can help reduce frizz, detangle knots and make styling easier. In turn, you can preserve your style longer and save money on salon visits and other forms of upkeep.
try our new
bonding shampoo
it helps relink broken bonds
and strengthen strands
for visibly healthier hair
How to use your new bonding shampoo
If your hair is healthy and you don’t typically use hot styling tools, adding a bonding shampoo into your hair care routine every other week or so is great for maintenance. If your hair is recovering from major damage, you can use bonding shampoo up to two or three times per week. For hair that falls somewhere in the middle of the two ends of the hair spectrum, using a bonding shampoo once a week can provide a healthy balance of hair repair.
While you can use just a bonding shampoo, you can also prep with pre-treatment products as well. These pre-bonding treatments are typically applied to dry or damp hair and left on for five to eight minutes before rinsing. You can also add a bonding hair mask before you condition to take your benefits to the next level. Here’s a quick rundown of how to use a bonding shampoo:
- Take a small amount of shampoo and work it into a lather in your hair
- Leave the product in your hair for a few minutes so it can soak in the shampoo’s protein-rich formula
- Rinse the bonding shampoo from your hair and follow with a bonding mask and/or conditioner
New bonding treatments you’ll love
Incorporating hair bonding treatments into your routine can add protein back to your strands that might have gotten lost or damaged along the way due to chemicals, hot styling tools, or the environment. These treatments are easy to use, convenient and give your hair that fresh-from-the-salon look without the commute (or cost).
We’re introducing a new collection of bonding products — including a shampoo and hair mask — at an affordable price. Formulated with an amino bond complex, a blend of marine botanicals and Mafura butter, these products deliver hair that’s strong, smooth and shiny.
