pro-grade violet pigment neutralizes yellow and brassy tones
açai extract is high in antioxidants which help to nourish the hair
apple cider vinegar is known to help maintain color vibrancy

AQUA/WATER/EAU, COCONUT ALKANES, ISOPROPYL MYRISTATE, DIMETHICONE, C14-22 ALCOHOLS, COCO-CAPRYLATE/CAPRATE, PHENOXYETHANOL, HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, XYLITYLGLUCOSIDE, XANTHAN GUM, ANHYDROXYLITOL, ISOHEXADECANE, SODIUM COCOYL AMINO ACIDS, PARFUM/FRAGRANCE, C12-20 ALKYL GLUCOSIDE, POLYQUATERNIUM-7, 3-O-ETHYL ASCORBIC ACID, XYLITOL, POTASSIUM DIMETHICONE PEG-7 PANTHENYL PHOSPHATE, APPLE CIDER VINEGAR, GLYCERIN, SODIUM SARCOSINATE, PROPYLENE GLYCOL, ETHYLHEXYLGLYCERIN, LAURIC ACID, POLYSORBATE 60, SORBITAN ISOSTEARATE, PHYTIC ACID, GLUCOSE, SODIUM BENZOATE, ALANINE, GLYCINE, ASPARTIC ACID, GLUTAMIC ACID, EUTERPE OLERACEA FRUIT EXTRACT, TETRASODIUM EDTA, MALTODEXTRIN, CI 60730 (EXT. VIOLET 2), BUTYLPHENYL METHYLPROPIONAL, ALPHA ISOMETHYL IONONE, BENZYL CINNAMATE, BENZYL SALICYLATE, CITRONELLOL, LIMONENE, GERANIOL, HEXYL CINNAMALDEHYDE, HYDROXYCITRONELLAL, LINALOOL

who it's for:
for blonde, grey + silver hair tones

stylist tip:
if you have short hair, spray mist into palms and apply it with your hands.

only good stuff:
paraben-free
gluten-free
no harmful sulfates
peta certified cruelty-free
vegan

key ingredients:
pro-grade violet pigment
açai extract
apple cider vinegar