purple shampoo

Brighten up, tone up. Formulated with pro-grade violet pigment and açaí extract, Purple Shampoo is designed to cleanse and brighten while toning brassy yellow hues in blonde, grey and silver hair.

Reduces brassiness by 24% after just one use*
*on average, in a third party lab setting on 10 tresses after one use of Purple Shampoo alone.
SIZE 12 oz

Sulfate free

Cruelty Free

VEGAN

A gentle cleansing,
color-correcting shampoo


twentytwenty


Pro-grade violet pigment
Açaí extract
Coconut fatty acids
Frankincense oil


how to use

  • Application: Massage into wet hair, lather well and rinse.

  • Follow with Verb® Purple Mask. Use as needed.



Pair with Purple Mask for twice the toning for a better, bright(er) blonde.
Apply Purple Shampoo evenly throughout hair from roots to ends. This will ensure consistent coverage and even toning.


1

Who’s It For
✓straight
✓wavy
✓curly
✓coily
✓fine
✓thick

How to use
Application: Massage into wet hair, lather well and rinse. Follow with Verb® Purple Mask. Use as needed.

Tips & Tricks
Pair with Purple Mask for twice the toning for a better, bright(er) blonde.
Apply Purple Shampoo evenly throughout hair from roots to ends. This will ensure consistent coverage and even toning.

What It Does
"Be your best blonde. Formulated with professional grade violet pigment and açaí extract, Purple Shampoo was designed to cleanse
and brighten while toning brassy yellow hues in blonde, grey and silver hair. "

Only Good Stuff
Paraben Free
Gluten Free
No Harmful Sulfates
PETA Certified Cruelty-Free
Vegan

Key Ingredients
Pro-grade violet pigment
helps cancel out yellow, brassy tones

Açaí extract
the purple superfruit is rich in antioxidants which help provide extra moisture

Coconut fatty acids
easily absorbed by hair, helps to hydrate and nourish

Frankincense oil
helps add shine and moisture to hair

Ingredients
Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamide Mea, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium C14-16 Olefin Sulfonate, Laureth-3, Dimethyl Isosorbide, Boswellia Carterii Oil, Euterpe Oleracea Fruit Extract, Panthenol, Anhydroxylitol, Calcium Gluconate, Carnosine, Gluconolactone, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Maltodextrin, Xylitol, Xylitylglucoside, Maleic Acid, Glycol Distearate, Trideceth-12, Glycol Stearate, PEG-150 Distearate, PEG-12 Dimethicone, Parfum/Fragrance, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Sarcosine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Amodimethicone, Lauric Acid, Xanthan Gum, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Cetrimonium Chloride, Peg-12 Allyl Ether, Citric Acid, BHT, Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone, Sodium Sulfate, Propylene Glycol, Sodium Acetate, Isopropyl Alcohol, Benzyl Alcohol, Silica, Dehydroacetic Acid, Tartaric Acid, CI 60730 (Ext. Violet 2), Amyl Cinnamyl, Benzyl Cinnamate, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hexyl Cinnamyl, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool, Alpha-Isomethyl Ionone. VPS01-S21

"A brass-busting companion to Verb’s beloved Purple Mask, this revitalizing shampoo uses pro-grade violet pigment and açaí extract to remove yellow tones from cool blonde, silver, and gray hair for a back-from-the-salon hue everyone will notice."

Can I use purple shampoo everyday?
You can use purple shampoo in place of your regular shampoo or 2-3 times a week whenever you feel your blonde needs a boost.

Should I be using Purple Shampoo or Purple Mask?
Both! The mask and shampoo work well together for your best blonde yet.

Can I use this shampoo if I am a natural blonde?
Absolutely. This shampoo is designed to tone yellow hues and reduce unwanted brassiness for any blonde.

How does a purple shampoo work?
Purple shampoo deposits a small amount of professional grade violet pigment into hair — which counteracts warm, brassy tones to keep your blonde bright.

Can I use this shampoo if I only have highlights?
Definitely. Purple shampoo will help minimize brassiness and enhance cool tones so you can stretch out the time between color appointments or highlight touch ups.

Will Purple Shampoo stain my shower, towels or hands?
The product was formulated to not stain but we do recommend rinsing thoroughly both your hair and any surface the product comes in contact with to avoid possible staining.

Who’s It For
✓straight
✓wavy
✓curly
✓coily
✓fine
✓thick

How to use
Application: Massage into wet hair, lather well and rinse. Follow with Verb® Purple Mask. Use as needed.

Tips & Tricks
Pair with Purple Mask for twice the toning for a better, bright(er) blonde.
Apply Purple Shampoo evenly throughout hair from roots to ends. This will ensure consistent coverage and even toning.

What It Does
"Be your best blonde. Formulated with professional grade violet pigment and açaí extract, Purple Shampoo was designed to cleanse
and brighten while toning brassy yellow hues in blonde, grey and silver hair. "

Only Good Stuff
Paraben Free
Gluten Free
No Harmful Sulfates
PETA Certified Cruelty-Free
Vegan

Key Ingredients
Pro-grade violet pigment
helps cancel out yellow, brassy tones

Açaí extract
the purple superfruit is rich in antioxidants which help provide extra moisture

Coconut fatty acids
easily absorbed by hair, helps to hydrate and nourish

Frankincense oil
helps add shine and moisture to hair

Ingredients
Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamide Mea, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium C14-16 Olefin Sulfonate, Laureth-3, Dimethyl Isosorbide, Boswellia Carterii Oil, Euterpe Oleracea Fruit Extract, Panthenol, Anhydroxylitol, Calcium Gluconate, Carnosine, Gluconolactone, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Maltodextrin, Xylitol, Xylitylglucoside, Maleic Acid, Glycol Distearate, Trideceth-12, Glycol Stearate, PEG-150 Distearate, PEG-12 Dimethicone, Parfum/Fragrance, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Sarcosine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Amodimethicone, Lauric Acid, Xanthan Gum, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Cetrimonium Chloride, Peg-12 Allyl Ether, Citric Acid, BHT, Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone, Sodium Sulfate, Propylene Glycol, Sodium Acetate, Isopropyl Alcohol, Benzyl Alcohol, Silica, Dehydroacetic Acid, Tartaric Acid, CI 60730 (Ext. Violet 2), Amyl Cinnamyl, Benzyl Cinnamate, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hexyl Cinnamyl, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool, Alpha-Isomethyl Ionone. VPS01-S21

"A brass-busting companion to Verb’s beloved Purple Mask, this revitalizing shampoo uses pro-grade violet pigment and açaí extract to remove yellow tones from cool blonde, silver, and gray hair for a back-from-the-salon hue everyone will notice."

Can I use purple shampoo everyday?
You can use purple shampoo in place of your regular shampoo or 2-3 times a week whenever you feel your blonde needs a boost.

Should I be using Purple Shampoo or Purple Mask?
Both! The mask and shampoo work well together for your best blonde yet.

Can I use this shampoo if I am a natural blonde?
Absolutely. This shampoo is designed to tone yellow hues and reduce unwanted brassiness for any blonde.

How does a purple shampoo work?
Purple shampoo deposits a small amount of professional grade violet pigment into hair — which counteracts warm, brassy tones to keep your blonde bright.

Can I use this shampoo if I only have highlights?
Definitely. Purple shampoo will help minimize brassiness and enhance cool tones so you can stretch out the time between color appointments or highlight touch ups.

Will Purple Shampoo stain my shower, towels or hands?
The product was formulated to not stain but we do recommend rinsing thoroughly both your hair and any surface the product comes in contact with to avoid possible staining.