purple shampoo

a pro-grade violet pigment infused shampoo that cleanses, neutralizes brassy hues and enhances cool tones in blonde, highlighted, gray and silver hair.

reduces brassiness by 24%*
*proven results in a third-party testing lab
  more details
size 32 fl oz

 paraben-free

gluten-free

no harmful sulfates

PETA certified cruelty-free


pro-grade violet pigment
açaI extract


unretouched results


cleanses
tones
brightens blondes


how to use

  • massage into wet hair, lather well and rinse.

  • follow with verb® purple mask. use as needed.


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1

Who’s It For
✓for all color-treated hair

How to use
1. massage into wet hair, lather well and rinse.
2. follow with verb® purple mask. use as needed.

What It Does
cleanses, tones and brightens blondes

Only Good Stuff
paraben-free
gluten-free
no harmful sulfates
peta certified cruelty-free
vegan

Key Ingredients
pro-grade violet pigment cancels out yellow and brassy tones
açaI extract this purple superfruit is high in antioxidants which help to nourish the hair

Ingredients
Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamide Mea, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium C14-16 Olefin Sulfonate, Laureth-3, Dimethyl Isosorbide, Boswellia Carterii Oil, Euterpe Oleracea Fruit Extract, Panthenol, Anhydroxylitol, Calcium Gluconate, Carnosine, Gluconolactone, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Maltodextrin, Xylitol, Xylitylglucoside, Maleic Acid, Glycol Distearate, Trideceth-12, Glycol Stearate, PEG-150 Distearate, PEG-12 Dimethicone, Parfum/Fragrance, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Sarcosine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Amodimethicone, Lauric Acid, Xanthan Gum, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Cetrimonium Chloride, Peg-12 Allyl Ether, Citric Acid, BHT, Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone, Sodium Sulfate, Propylene Glycol, Sodium Acetate, Isopropyl Alcohol, Benzyl Alcohol, Silica, Dehydroacetic Acid, Tartaric Acid, CI 60730 (Ext. Violet 2), Amyl Cinnamyl, Benzyl Cinnamate, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hexyl Cinnamyl, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool, Alpha-Isomethyl Ionone. VPS01-S21

Who’s It For
✓for all color-treated hair

How to use
1. massage into wet hair, lather well and rinse.
2. follow with verb® purple mask. use as needed.

What It Does
cleanses, tones and brightens blondes

Only Good Stuff
paraben-free
gluten-free
no harmful sulfates
peta certified cruelty-free
vegan

Key Ingredients
pro-grade violet pigment cancels out yellow and brassy tones
açaI extract this purple superfruit is high in antioxidants which help to nourish the hair

Ingredients
Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamide Mea, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium C14-16 Olefin Sulfonate, Laureth-3, Dimethyl Isosorbide, Boswellia Carterii Oil, Euterpe Oleracea Fruit Extract, Panthenol, Anhydroxylitol, Calcium Gluconate, Carnosine, Gluconolactone, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Maltodextrin, Xylitol, Xylitylglucoside, Maleic Acid, Glycol Distearate, Trideceth-12, Glycol Stearate, PEG-150 Distearate, PEG-12 Dimethicone, Parfum/Fragrance, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Sarcosine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Amodimethicone, Lauric Acid, Xanthan Gum, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Cetrimonium Chloride, Peg-12 Allyl Ether, Citric Acid, BHT, Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone, Sodium Sulfate, Propylene Glycol, Sodium Acetate, Isopropyl Alcohol, Benzyl Alcohol, Silica, Dehydroacetic Acid, Tartaric Acid, CI 60730 (Ext. Violet 2), Amyl Cinnamyl, Benzyl Cinnamate, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hexyl Cinnamyl, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool, Alpha-Isomethyl Ionone. VPS01-S21