purple shampoo

Who’s It For
✓straight ✓wavy ✓curly ✓coily ✓fine ✓thick

How to use
massage into wet hair, lather well and rinse. follow with verb® purple mask. use as needed.

Tips & Tricks
Pair Purple Shampoo with Purple Mask for twice the toning for a better, bright(er) blonde.
Apply Purple Shampoo evenly throughout hair from roots to ends. This will ensure consistent coverage and even toning.

What It Does
cleanses, tones and brightens blondes

Only Good Stuff
paraben-free
gluten-free
no harmful sulfates
peta certified cruelty-free
vegan

Key Ingredients
Pro-grade violet pigment
helps cancel out yellow, brassy tones

Açaí extract
the purple superfruit is rich in antioxidants which help provide extra moisture

Coconut fatty acids
easily absorbed by hair, helps to hydrate and nourish

Frankincense oil
helps add shine and moisture to hair

Ingredients
Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamide Mea, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium C14-16 Olefin Sulfonate, Laureth-3, Dimethyl Isosorbide, Boswellia Carterii Oil, Euterpe Oleracea Fruit Extract, Panthenol, Anhydroxylitol, Calcium Gluconate, Carnosine, Gluconolactone, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Maltodextrin, Xylitol, Xylitylglucoside, Maleic Acid, Glycol Distearate, Trideceth-12, Glycol Stearate, PEG-150 Distearate, PEG-12 Dimethicone, Parfum/Fragrance, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Sarcosine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Amodimethicone, Lauric Acid, Xanthan Gum, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Cetrimonium Chloride, Peg-12 Allyl Ether, Citric Acid, BHT, Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone, Sodium Sulfate, Propylene Glycol, Sodium Acetate, Isopropyl Alcohol, Benzyl Alcohol, Silica, Dehydroacetic Acid, Tartaric Acid, CI 60730 (Ext. Violet 2), Amyl Cinnamyl, Benzyl Cinnamate, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hexyl Cinnamyl, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool, Alpha-Isomethyl Ionone. VPS01-S21

"A brass-busting companion to Verb’s beloved Purple Mask, this revitalizing shampoo uses pro-grade violet pigment and açaí extract to remove yellow tones from cool blonde, silver, and gray hair for a back-from-the-salon hue everyone will notice."

How often should you use Purple Shampoo?
For best results, you should start by using Purple Shampoo once a week in place of your regular shampoo. If you notice brassy hues, increase usage to twice a week or every other wash.

Should I be using Purple Shampoo or Purple Mask?
Both! The mask and shampoo work well together for your best blonde yet.

Can I use this shampoo if I am a natural blonde?
Absolutely. This shampoo is designed to tone yellow hues and reduce unwanted brassiness for any blonde.

How does Purple Shampoo work?
Purple Shampoo is formulated to work based on color theory, which states that colors on opposite spectrums of the color wheel will cancel each other out. Since violet shades are opposite of brassy colors like yellow, orange, and red — the violet pigment in our toning shampoo will counteract unwanted hues. When you use Purple Shampoo, a small amount of the violet pigment gets deposited in your hair to keep brassy hues at bay.

Will Purple Shampoo turn my hair purple?
Although Purple Shampoo deposits a small amount of violet pigment in your hair, the amount isn’t enough to turn your hair purple. If you use the product more than what’s recommended, your hair may have a slight violet hue, though you can fix this by stopping usage for a few days.

Can I use this shampoo if I only have highlights?
Definitely. Purple shampoo will help minimize brassiness and enhance cool tones so you can stretch out the time between color appointments or highlight touch ups.

Will Purple Shampoo stain my shower, towels or hands?
The product was formulated to not stain but we do recommend rinsing thoroughly both your hair and any surface the product comes in contact with to avoid possible staining.

Our Purple Shampoo helps to cleanse, brighten, and tone color-treated blonde, grey, and silver hair. Based on the science of color theory, the violet pigment in our Purple Shampoo will cancel out warm brassy hues. As an added bonus, we’ve also incorporated nourishing ingredients like coconut oil and açaí extract the improve the health and look of your hair.

Purple Shampoo Benefits
✓ Tone brassy hues in blonde, silver, and grey hair
✓ Add moisture
✓ Boost softness and shine
✓ Protect strands to help color last longer