Purple Shampoo

Regular price: $46

Regular price

Purple Shampoo

Regular price: $46

Regular price

a pro-grade violet pigment-infused shampoo that neutralizes brassy hues and enhances cool tones in blonde, grey and silver hair.

Size

32 fl oz

12 fl oz 32 fl oz

Product variants

ingredients

pro-grade violet pigment cancels out yellow and brassy tones

açaI extract this purple superfruit is high in antioxidants which help to nourish the hair

Aqua/Water/Eau, Sodium Lauroyl Methyl Isethionate, Glycerin, Lauryl Betaine, Glycol Distearate, Euterpe Oleracea Fruit Extract, Panthenol, Xanthan Gum, Xylitylglucoside, Decyl Glucoside, Anhydroxylitol, Xylitol, Maltodextrin, Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone, Amodimethicone, PEG-150 Distearate, PEG-12 Dimethicone, PEG-12 Allyl Ether, Dimethyl Isosorbide, Sorbeth-230 Tetraoleate, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Trideceth-12, Gluconolactone, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, Carnosine, Sorbitan Laurate, Propylene Glycol, Calcium Gluconate, Isopropyl Alcohol, Citric Acid, Parfum/Fragrance, Sodium Acetate, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Dehydroacetic Acid, Tartaric Acid, CI 60730 (Ext. Violet 2), Hydroxycitronellal, Limonene, Linalool. VPS03-N23

ingredients listed may vary slightly from products received. please refer to your packaging for the most up-to-date ingredient information and any warnings or instructions.

additional details

who it's for:
for blonde, grey + silver hair tones

only good stuff:
• gluten-free
• no harmful sulfates
• PETA certified cruelty-free
• vegan

key ingredients:
• pro-grade violet pigment
• açai extract

how to use

massage into wet hair, lather and rinse well.
follow with verb® purple mask. use as needed.

Save With Sets

Blondes, Let’s Bond! Bundle

Regular price: $43

Regular price: ~~$54~~

NO PARABANS

NO HARMFUL SULFATES

GLUTEN FREE

PETA CERTIFIED

ONLY THE GOOD STUFF

NO PARABANS

NO HARMFUL SULFATES

GLUTEN FREE

PETA CERTIFIED

ONLY THE GOOD STUFF

NO PARABANS

NO HARMFUL SULFATES

GLUTEN FREE

PETA CERTIFIED

ONLY THE GOOD STUFF

clinically

proven results

• clinically proven to reduce brassiness by 24%*

*proven results in a third-party testing lab

how to use

massage into wet hair, lather and rinse well.
follow with verb® purple mask. use as needed.

Overall rating: 4.759312 / 5 from 349 reviews.

AI Generated Review Summary

The purple shampoo is praised for its ability to neutralize brassy hues and enhance cool tones in blonde, grey, and silver hair. It is noted for its great smell, vibrant purple color, and the significant difference it makes in hair appearance. Customers also appreciate the softness and smoothness it leaves in their hair.

Summary topics

Scent: 26%
Blonde Hair Effect: 7%
Purple Color: 9%
Effectiveness: 6%

Review topics: ["ingredients","results","quality","smells","color","feeling","fragrance","issues","texture","residue","consistency","price","formula","look","bottle","buy","hair","style","difference","works","shampoo","tones","blonde","verb","lather","brassiness","conditioner","highlights","grays","hands"].

Review highlights

"My hair feels clean, smells great, and the color looks great!" — Caitlin F.
"My hair felt clean, smells great, and the color looks great!" — Christina
"Love the smell, love the softness and color it gave to my hair, love the good lather (you don’t need much!)" — Sarah C.

Reviews

Best shampoo and conditioner for silver hair

"I used Oribe Silverati for over a decade, and about a month ago, I received samples of Verb's Purple Shampoo and Conditioner. I am no longer an Oribe gal. Your purple shampoo and conditioner leave my silver hair LITERALLY sparkling. My hair is soft and bouncy, and looks amazing. Even my husband noticed, which is saying something. I love this purple shampoo and conditioner!"

— Erin (5/5)

Purple shampoo

"My blonde hair has never looked brighter! I love it, and it smells wonderful!"

— Alexis M. (5/5)

"Love this shampoo for colored hair"

— Michele (5/5)

It works

"This shampoo definitely makes my hair look a little brighter. I have fine thin hair and it does not weigh me down"

— Susan D. (5/5)

Makes my grey hair shine

"This is the best purple shampoo I have ever used, really makes my grays noticeably shinier"

— Michele R. (4/5)

Great purple shampoo

"I like this shampoo way more than others I’ve used. My hair doesn’t feel dry afterwards and I feel like it gets rid of the yellow better than others I’ve used. Definitely pair with the mask. It’s changed my life."

— Kayla (5/5)

the best purple shampoo

"This is seriously the darkest best purple shampoo. My stylist even says it keeps my blonde very toned! I used it more as a toner every so often (maybe once a month) and leave it in for a few minutes before rinsing and it keeps my hair icy how i like. Dont leave too long or it WILL make you a tad purple though with how pigmented it is!"

— Jade B. (5/5)

Happy Healthy Curly Graying Hair

"I love these products. They have re boosted my curly graying hair."

— Erin G. (5/5)

Great for grey!

"I really like this shampoo. It keep my salt and pepper hair bright white, has a lovely fragrance and gives me great volume too!"

— Susan R. (5/5)

Love verb

"I really like verb! My only suggestion is to have a pump to get the product out easier."

— Donald D. (5/5)

Q&A

Is this sulfate free: Hi Cristy, We do not include harmful sulfates as SLS and SLES can be considered harmful to the skin. This is why we say we use "no harmful sulfates" "only the good stuff" We don't use any sulfate-based surfactants in our products.