hydrating mask

A restorative, hydrating hair mask that deep conditions and nourishes all hair types. Use weekly to restore dry, damaged, color-treated hair or for added shine and softness. more details

 paraben-free

gluten-free

no harmful sulfates

PETA certified cruelty-free

A restorative hair mask
that deep conditions
and intensely nourishes.



Babassu oil
Glycerin


how to use

  • After shampooing, work this hydrating hair mask through damp hair. Allow the hair mask to sit for 5-7 minutes before rinsing.

  • Use once a week or as needed to moisturize hair while adding softness and shine.



For those times you need some extra hydration, use this mask as your conditioner each time you shampoo.


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Who’s It For
✓curly
✓fine
✓coily
✓straight
✓thick
✓wavy

How to use
After shampooing, work this hydrating hair mask through damp hair. Allow the hair mask to sit for 5-7 minutes before rinsing. Use once a week or as needed to moisturize hair while adding softness and shine.

Tips & Tricks
For those times you need some extra hydration, use this mask as your conditioner each time you shampoo.

What It Does
Verb® Hydrating Mask is a weightless, conditioning treatment designed to nourish all hair types and is proven to make hair 87% easier to brush*. Use weekly to help restore color-treated, over-styled hair.

Only Good Stuff
Paraben Free
Gluten Free
No Harmful Sulfates
PETA Certified Cruelty-Free
Vegan

Key Ingredients
Babassu oil
helps to hydrate and nourish the hair.
Glycerin
naturally binds moisture to hair for added softness.

Ingredients
Aqua/Water/Eau, Dimethicone, Stearyl Alcohol, Cetyl Alcohol, Glycerin, Cetyl Esters, Behentrimonium Chloride, Isopropyl Myristate, Quaternium-80, Stearamidopropyl Dimethylamine, Amodimethicone, Orbignya oleifera (Babassu) Seed Oil, Parfum/Fragrance, Citric Acid, Trideceth-12, Isopropyl Alcohol, Polyquaternium-10, Polyquaternium-67, Caprylyl Glycol, Propylene Glycol, Myristyl Alcohol, Sodium Acetate, Chlorphenesin, Phenoxyethanol, Cetrimonium Chloride, Butylphenyl Methylpropional, Limonene, Linalool, Hydroxycitronellal

"It's magically moisturizing without leaving any excess residue (hate that) or weighing down my hair. It literally makes your hair as smooth as butter."

What is a hair mask?
Hair masks are deep conditioning treatments that are used every other wash or as needed to help protect, strengthen and nourish hair that may be dry or damaged.

What is the difference between a hair mask and conditioner?
A conditioner restores hydration and softness after shampooing and is usually used on a regular basis. Hair masks are intensive, deep conditioning treatments that should be used every other wash or more sparingly depending on the state of your hair. For people with hair that’s sufficiently hydrated, using a hair mask will help protect your strands and make them softer. If your hair is more on the dry side, using a hair mask will help strengthen strands and help prevent split ends while adding softness and shine.

What is the scent of Hydrating Mask?
Hydrating Mask has a light grapefruit and oatmeal scent.

Will this hair mask weigh my hair down?
Nope! Hydrating Mask is formulated to rinse out clean so that you get all of the moisture while avoiding leftover residue that's commonly found in other moisturizing hair masks. In fact, you can use this hydrating hair mask as your regular conditioner every time you shampoo for an everyday boost of moisture that also adds softness and shine to dry or damaged hair.

Can I leave this hair mask on overnight?
Yes! This hair mask is safe to leave in overnight, just make sure you cover your hair fully so no product sneaks onto your pillowcase.

Is this hair mask safe to use on color-treated hair?
You bet! Hydrating Mask is formulated to be color and keratin safe. For blonde, grey or silver hair, we recommend using Purple Mask which is designed specifically to add moisture and enhance cool tones.

Who’s It For
✓curly
✓fine
✓coily
✓straight
✓thick
✓wavy

How to use
After shampooing, work this hydrating hair mask through damp hair. Allow the hair mask to sit for 5-7 minutes before rinsing. Use once a week or as needed to moisturize hair while adding softness and shine.

Tips & Tricks
For those times you need some extra hydration, use this mask as your conditioner each time you shampoo.

What It Does
Verb® Hydrating Mask is a weightless, conditioning treatment designed to nourish all hair types and is proven to make hair 87% easier to brush*. Use weekly to help restore color-treated, over-styled hair.

Only Good Stuff
Paraben Free
Gluten Free
No Harmful Sulfates
PETA Certified Cruelty-Free
Vegan

Key Ingredients
Babassu oil
helps to hydrate and nourish the hair.
Glycerin
naturally binds moisture to hair for added softness.

Ingredients
Aqua/Water/Eau, Dimethicone, Stearyl Alcohol, Cetyl Alcohol, Glycerin, Cetyl Esters, Behentrimonium Chloride, Isopropyl Myristate, Quaternium-80, Stearamidopropyl Dimethylamine, Amodimethicone, Orbignya oleifera (Babassu) Seed Oil, Parfum/Fragrance, Citric Acid, Trideceth-12, Isopropyl Alcohol, Polyquaternium-10, Polyquaternium-67, Caprylyl Glycol, Propylene Glycol, Myristyl Alcohol, Sodium Acetate, Chlorphenesin, Phenoxyethanol, Cetrimonium Chloride, Butylphenyl Methylpropional, Limonene, Linalool, Hydroxycitronellal

"It's magically moisturizing without leaving any excess residue (hate that) or weighing down my hair. It literally makes your hair as smooth as butter."

What is a hair mask?
Hair masks are deep conditioning treatments that are used every other wash or as needed to help protect, strengthen and nourish hair that may be dry or damaged.

What is the difference between a hair mask and conditioner?
A conditioner restores hydration and softness after shampooing and is usually used on a regular basis. Hair masks are intensive, deep conditioning treatments that should be used every other wash or more sparingly depending on the state of your hair. For people with hair that’s sufficiently hydrated, using a hair mask will help protect your strands and make them softer. If your hair is more on the dry side, using a hair mask will help strengthen strands and help prevent split ends while adding softness and shine.

What is the scent of Hydrating Mask?
Hydrating Mask has a light grapefruit and oatmeal scent.

Will this hair mask weigh my hair down?
Nope! Hydrating Mask is formulated to rinse out clean so that you get all of the moisture while avoiding leftover residue that's commonly found in other moisturizing hair masks. In fact, you can use this hydrating hair mask as your regular conditioner every time you shampoo for an everyday boost of moisture that also adds softness and shine to dry or damaged hair.

Can I leave this hair mask on overnight?
Yes! This hair mask is safe to leave in overnight, just make sure you cover your hair fully so no product sneaks onto your pillowcase.

Is this hair mask safe to use on color-treated hair?
You bet! Hydrating Mask is formulated to be color and keratin safe. For blonde, grey or silver hair, we recommend using Purple Mask which is designed specifically to add moisture and enhance cool tones.