purple mask

Who’s It For
✓curly ✓fine ✓coily ✓thick ✓straight ✓wavy

How to use
after shampooing, work formula through mid-lengths to ends. allow mask to sit on the hair for 5-7 minutes then rinse. use once a week or as needed.

Tips & Tricks

What It Does
tones brassiness, softens and detangles

Only Good Stuff
Paraben Free
Gluten Free
No Harmful Sulfates
PETA Certified Cruelty-Free
Vegan

Key Ingredients
pro-grade violet pigment cancels out yellow and brassy tones
açaI extract this purple superfruit is high in antioxidants which help to nourish the hair

Ingredients
Aqua/Water/Eau, Dimethicone, Stearyl Alcohol, Cetyl Alcohol, Glycerin, Cetyl Esters, Behentrimonium Chloride, Dimethyl Isosorbide, Quaternium-80, Panthenol, Stearamidopropyl Dimethylamine, Amodimethicone, Arachidyl Alcohol, Isopropyl Myristate, Euterpe Oleracea (Acai) Fruit Extract, Helianthus Annuus (Sunflower) Seed Extract, Pelvetia Canaliculata Extract, Boswellia Carterii Gum Oil, PEG-12 Dimethicone, Cetrimonium Chloride, Trideceth-12, Behenyl Alcohol, Hydrogenated Vegetable Oil, Polysorbate 20, Isopropyl Alcohol, Citric Acid, Parfum/Fragrance, Arachidyl Glucoside, Xylitylglucoside, Anhydroxylitol, PEG-12 Allyl Ether, Polyquaternium-10, Polyquaternium-67, Caprylyl Glycol, Maltitol, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, BHT, Carnosine, Butylene Glycol, Propylene Glycol, Xylitol, Acid Violet 43 (CI 60730), Myristyl Alcohol, Maltodextrin, Glucose, Sodium Acetate, Ethylhexylglycerin, Silica, Sodium Benzoate, Tartaric Acid, Benzyl Alcohol, Potassium Sorbate, Chlorphenesin, Phenoxyethanol, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool

"this vegan purple hair mask from verb knocks out brassiness. plus, the ingredient list reads more like a multivitamin than a hair product—think strand-improving mvps like açaí, provitamin b5, and sunflower-seed extract."
who what wear

Can I use this mask if I am a natural blonde?
Absolutely. This mask is designed to tone yellow hues and reduce unwanted brassiness for any blonde!

How does a purple mask work?
Basic color theory tells us that purple hues cancel out yellow ones because they reside on opposite sides of the color wheel. The same concept applies to the semi-permanent violet pigment in Purple Mask when applied to yellow, brassy hair.
Essentially, Purple Mask deposits a small amount of violet pigment into hair — which counteracts warm, brassy tones to keep blondes bright.

Can I use this mask if I only have highlights?
For sure. In fact, a purple mask will also help minimize brassiness and enhance cool tones so you can stretch out the time between color appointments to touch-up blonde, silver or grey highlights.

Will this mask turn my hair purple?
Although Purple Mask contains purple pigment, it does not contain permanent dye or bleach so it will not lift/change the color of your hair completely. However, if the mask is left on for an extended period of time, it may result in a lavender tint. If this occurs, just wash out your hair with any of our shampoos.

How often should I use this mask?
We would suggest using it once a week (or whenever you're getting a little brassy) to keep your blonde looking fresh and vibrant.