Introducing Purple Mask

Introducing
Purple Mask

Introducing Purple Mask

Introducing
Purple Mask

Introducing Purple Mask

Introducing
Purple Mask

 

bye bye brass

A hydrating mask that reduces
brassiness in color-treated blonde,
grey and silver hair tones.

Verb Purple Mask
tone
hydrate

bye bye brass

A hydrating mask that reduces
brassiness in color-treated blonde,
grey and silver hair tones.

tone
brighten
hydrate

how it works

1

Neutralizes blonde, grey
and silver hair tones

Basic color theory tells us that purple
hues cancel out yellow ones because
they reside on opposite sides of the
color wheel. The same concept applies
to the semi-permanent pigment in
Purple Mask when applied to yellow,
brassy tones.

2

Brightens and enhances color

Pro-vitamin B5 works to add
shine and dimension to highlights
and color-treated hair.

3

Deep conditions and hydrates

The antioxidant-rich formula protects
fragile strands and provides ultimate
moisture for added softness.

No parabens.
No gluten.
No harmful sulfates.

KEY INGREDIENT SPOTLIGHT

açaí extract

Acai Berry

Packed with antioxidants that
work to protect strands from
environmental stressors and
color fading.

Packed with antioxidants that work
to protect strands from environmental
stressors and color fading.

Rich in proteins

Rich in proteins, healthy fats
and vitamins that aid in ultimate
moisture retention.

Rich in proteins, healthy fats and vitamins
that aid in ultimate moisture retention.

contains zinc

Contains zinc and folic acid that
help promote scalp health and
strengthen hair from the root.

Contains zinc and folic acid that help
promote scalp health and strengthen hair
from the root.

before & after

Carly before before
Carly after after
Simone before before
Simone after after
Gillean before before
Gillean after after
Yana before before
Yana after after
FABIOLA before before
FABIOLA after after
MARLENE before before
MARLENE after after
Click the slider to take control
Bleach Blonde
change blonde

from the pros

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