curl shampoo

Mild + Cleanse + Smooth + Color Safe
A curl specific shampoo that cleanses waves, curls and coils while preserving moisture, minimizing frizz and promoting a healthy, balanced scalp. Formulated to gently remove impurities and keep curls hydrated.


Verb Benefit - vegan Verb Benefit - cleanse shower Verb Benefit - gentle Verb Benefit - hydrate

How to Use

Massage into wet hair, lather well and rinse. Follow with Curl Conditioner.


Don't love it? No worries. Return it for free within 30 days by emailing

type CurlyCurly

type FineFine

type KinkyKinky

type ThickThick

type WavyWavy

Try to concentrate this shampoo at your roots to keep your ends supple, sealed and healthier in the long run.

Paraben Free

Gluten Free

No Harmful Sulfates


Not Tested On Animals

Glycerin naturally binds moisture to hair for added softness
Sunflower seed extract contains fatty acids that deeply nourish and increase hair manageability while providing natural UV protection to prevent color fading

Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamide MEA, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium C14-16 Olefin Sulfonate, Helianthus Annuus (Sunflower) Seed Extract, Laureth-3, Glycol Distearate, Maleic Acid, PEG-150 Distearate, PEG-12 Dimethicone, Parfum/Fragrance, Polyquaternium-7, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Polyquaternium-10, Lauric Acid, Gluconolactone, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Xylitylglucoside, Anhydroxylitol, Glycol Stearate, Xanthan Gum, Xylitol, Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sarcosine, Cetrimonium Chloride, Quaternium-80, PEG-12 Allyl Ether, Trideceth-12, Butylene Glycol, Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone, Sodium Sulfate, Citric Acid, Propylene Glycol, Sodium Citrate, Sodium Acetate, Calcium Gluconate, Isopropyl Alcohol, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Dehydroacetic Acid, Butylphenyl Methylpropional, Hydroxycitronellal, Limonene, Linalool


"Packed with sunflower seed extract, Verb promises its products will not only give you some natural UV protection but also protect your color and lock in the moisture your curls need to thrive."

- Allure

How To

Before & After


It's a super gentle formula that thoroughly cleanses the scalp without stripping your curls of much needed hydration. Glycerin and sunflower seed extract work together to ensure that your curls stay lush and moisturized even before you reach for Curl Conditioner.
While it's totally safe to use on straight/non-textured hair, this shampoo will not give you any waves, curls or coils. If you're looking for a cleanser that will give your hair some added texture, check out Sea Shampoo.
It certainly is! We've formulated our entire Curl Collection without harmful sulfates, parabens, gluten or mineral oil.
This shampoo has a light grapefruit and oatmeal scent.

introducing the curl collection

Curl specific products formulated to
cleanse, nourish, defrizz and define
waves, curls and coils of all kinds.

Curl specific products
formulated to cleanse,
nourish, defrizz and
define waves, curls and
coils of all kinds.


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