new shine has arrived!

with improved glossy formulas

shop glossy

new shine has arrived!

with improved glossy formulas

shop glossy

only good stuff

No parabens. No gluten.
No harmful sulfates.


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don’t just take our word for it, take theirs

who we are

We're a team of millennial women making the best shampoo at the best price for people like us (and our plus ones, friends, family and kids).

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