only good stuff
no glutten
no parabens
no harmful sulfates
peta certified
only good stuff
no glutten
no parabens
no harmful sulfates
peta certified

great hair with no filter.
, real people.
there's a verb for you.

born in austin.


raised in new
york.

we keep it

real: real products,

real results, real

people,
no
retouching. just
great
hair
with
no filters.

who we are who we are
our story our story

Our story began in 2011 and more
than a

decade later we still have one
commitment,

making the best hair care
at one simple

price for you and us– and
our plus ones,

family, friends and kids. In
Austin we say

y’all and we mean it.
All hair types, all hair

needs,
there’s a Verb for you.

great hair should
always
start
and
end with great
care.

our products are

loved by
stylists
and made
with

only good stuff.