About

  • Professional-grade.

    Verb stands up to the rigors of the runway. We know. We’ve tried.

  • No bad stuff.

    Harmful parabens and sulfates have been stricken from the record. Lots of good. Natural UV protectant and nutrients to repair damaged blondes.

  • Lots of good.

    Natural UV protectant and nutrients to repair damaged blondes.

  • Color safe.

    Great hair color can get expensive. Protect it for less
    with Verb.

  • Cheap, but not.

    Stuff this good for $12 is just cheap.

  • We think local.

    Made in the USA, created in Austin and made with love.

We are Verb. Active, not passive.

We’re from Austin, and yes, it’s as great as you’ve heard. It’s the kind of place that gets you to roll up your sleeves and go, do, enjoy, repeat. We run fun, award-winning salons that focus on quality over frills, with an attractive price to match. We saw an opportunity to bring that same approach to professional hair products and created Verb.

Verb is a family of smart, professional-grade hair care products priced within reach of every salon customer. Our salon-quality hair products are color-safe, free of harmful sulfates, parabens and gluten and are made in the U.S.A. without animal testing. Nothing bad, lots of good.