About

  • Salon Raised.

    Created by stylists looking for high-quality products their clients could afford.

  • Bad Stuff-Free.

    Every Verb Product is cruelty-free, with no harmful sulfates, parabens or gluten.

  • Priced Right.

    Professional hair products made for the 93% of people who don't buy them.

  • Austin Born.

    Verb comes from a place of natural beauty, easy living and no nonsense.

We are Verb...

We’re from Austin, and yes, it’s as great as you’ve heard. It’s the kind of place that gets you to roll up your sleeves and go, do, enjoy, repeat. We run fun, award-winning salons that focus on quality over frills, with an attractive price to match. We saw an opportunity to bring that same approach to professional hair products and created Verb.

Verb is a family of smart, professional-grade hair care products priced within reach of every salon customer. Our salon-quality hair products are color-safe, free of harmful sulfates, parabens and gluten and are made in the U.S.A. without animal testing. Nothing bad, lots of good.